Nicky Guan

Designs products that people love to use while helping businesses grow, blending cross-industry experience in SaaS, fintech, e-commerce, advertising, and entertainment with research, creativity, and real market insights to create meaningful solutions.

10+

YEARS OF EXPERIENCE

100+

COMPLETED PROJECTS

20+

CLIENTS WORLDWIDE

Principles in Action

  • User-Centered Thinking

    Prioritize human needs and solve real world problems with intuitive and functional designs that add value.

  • Business & Market Awareness

    Balance design impacts and business goals. Use market data, competition insights, and industry trends to make informed decisions.

  • Agility & Execution

    Move fast, iterate, and adapt. Navigate ambiguity, wear multiple hats, and balance speed with precision.

  • Brand & Storytelling

    Craft strong brand identity, articulate clear vision, and design experiences that create deep emotional connections with customers.

Selected Work 20-25”

Agentic AI in SaaS Workflows

Designed an agentic AI experience within RingCentral’s web and mobile apps to streamline first-time user onboarding, automate service setup and registration, simplify purchases, and provide intelligent support.

500,000

CUSTOMERS SERVED GLOBALLY

75% +

ESTIMATED AI ADOPTION

First Impression Matters

Redesigned RingCentral’s eCommerce purchase flow to make it smoother and easier to use. The goal was to boost conversions, build trust, and create a better experience that encourages long-term customer loyalty.

+19%

PURCHASE CONVERSION

-8%

CART ABANDONMENT

Smart Retail Solution

Designed a self-service kiosk experience that streamlines operations, reduces wait times, and minimizes errors.

It empowers users to complete tasks independently, fostering a self-service culture while optimizing overall satisfaction.

+20%

TRANSACTION COMPLETION

+36%

USER RETENTION

Reimagine Global Money Transfers

Redesigned the Western Union mobile app for a seamless, fast, and secure money transfer experience.

It enhances user satisfaction and retention by prioritizing efficiency and ease of use, enabling customers to transfer money effortlessly from anywhere.

+25%

SIGNUP RATE

+37%

CHECKOUT CONVERSION

  • Specialized in creating data-driven UX strategies, user-centric design principles, and intuitive user flows with wireframes and prototypes.

  • Skilled in user research, competitive analysis, persona creation, and usability testing to drive product improvements.

  • Skilled in designing accessible high-fidelity mockups, establishing visual consistency, and ensuring usability across platforms.

Areas of Expertise

Beyond the Core

Game Design

A collection of social and mobile game projects I’ve worked, showcasing creativity, storytelling, and engaging player experiences.

20+

TITLES DELIVERED IN 5 YEARS

Visual & Art

My passion for visual aesthetics spans diverse mediums, while my expertise now extends into advertising and e-commerce.

50+

COMPLETED PROJECTS

Let’s Connect

Got a project in mind? I’d love to hear about it—let’s bring it to life together.